I think there's not enough variety in the crafts being featured. If you don't make cards you need not watch any shows IW. Those of us who can only get IW miss out on a lot of things, and one or two different crafts slotted into a craft day would be a real treat. There's also too much of the same thing. I don't do much decoupage and I personally don't like dufex. I wish they had scrapbooking and more shows about stamping, parchment craft, friendly plastic, encaustic art etc.
I do think you can only sell so many large kits, smaller kits and a wider choice of products might boost sales, as lots of us want small kits not ones that make 40+ cards.
Jan